从伦敦到上海，本周末，你也有机会现场体验凌仕LYNX带来的AR虚拟实境互动！按时前往上海瑞安广场，喷洒凌仕，自有妹来。她们会有什么大胆动作?不敢保证哦~点击进入活动页面http://t.cn/aOJZOQ #凌仕辣妹虚拟实境# http://t.cn/ht9frJ
#凌仕辣妹虚拟实境# 等你来艳遇！7月16、17日，前往上海淮海中路333号瑞安广场，伦敦LYNX经典将在中国上演！与LYNX ANGEL零距离互动，并拍下你与她们的合照，发布微博@凌仕效应 和3位男性好友羡煞旁人，10份凌仕魅动男士香氛，外加让女人为你疯迷的凌仕效应，等你来艳遇！
Arts marketing requires innovation and creativity which is why the Hong Kong Arts Festival is always keen to harness new technology. A new campaign recently employed augmented reality to promote Sa Dingding's two concerts in Hong Kong on the first stop of her 2010 World Tour, perhaps the first arts organization in Hong Kong, if not Asia, to do so.
As this video demonstrates, holding up an AR marker in front of a webcam triggers a series of actions, rewarding the user with a digitally-generated response. Have a go! Log on to http://sdd.hkartsfestival.org and see what pops up.
The AR marker is to reach out through various marketing channels newspapers, magazines, newsletters, MTR (Hong Kong metro) billboards, promotional leaflets and CD inserts providing the opportunity for new audiences to find out more about this programme.
